I help big thinkers, changemakers and community-minded organizations make meaningful community impact.
Because Your Mission Matters.
“People don’t buy what you do, they buy why you do it. ”
As a nonprofit, you’re driven by your mission, not by marketing. Rightfully so. But an effective marketing and communications strategy will advance your mission by rallying supporters, raising awareness, engaging volunteers and donors and connecting you to your constituents in deeper, more meaningful ways.
With extensive experience crafting and executing marketing and communications strategies for nonprofit organizations of all sizes, I know how to help you identify new audiences, engage more deeply with existing audiences, communicate your passion through compelling content and amplify your message through social and traditional media. Whether you need help with communications for your entire organization or for a specific initiative, I can provide the guidance and support you need.
Because Community Matters.
“Americans expect companies to not only improve their business practices and invest in social issues that are aligned with the company, but to be a force for change in broader society. They want companies to stand up for important social justice issues and advance progress for the world at large—and this means doing business with entities that care…”
You want your business to be more engaged in the community, but you’re not sure how. Or you’re already invested in the community, but you want to expand what you do or increase awareness of your efforts.
I create community investment and engagement programs that positively impact your company, your employees and the community. I help you realize your social purpose through strategic philanthropy, impact investing, shared value initiatives and employee engagement strategies. And I create compelling communications strategies so you can share about the good work you do.
Corporate philanthropy is not only the right thing to do, but also―done right―can add to your brand’s standing among customers, strengthen the company culture, and help attract the right employees. A thoughtful, strategic community relations program can help your business:
Attract and retain top talent. 8 in 10 millennials, who now make up 75 percent of the workforce, want to work for a company that cares about and contributes to the community. And 7 in 10 millennials say a job that allows them to make an impact is important to their happiness.
Boost productivity and decrease employee turnover. Companies that incorporate strategic, well-executed social investment initiatives into their ethos show a 13 percent increase in productivity and a 50 percent decrease in employee turnover.
Connect with consumers. 70 percent of Americans believe companies have an obligation to take action to improve issues that may not be relevant to their everyday business, and 78 percent of Americans believe it’s important for companies to stand up for important social justice issues. But investments must be authentic: 65 percent of Americans overall (and 76 percent of millennials) will do research to ensure a company is authentic when it takes a stand on a social or environmental issue.
Increase sales. 66 percent of consumers say they would spend more on socially conscious, sustainable brands, and 81 percent want to support companies and brands demonstrating good corporate citizenship.